New Article Reveals the Low Down on Best Websites for Research Papers and Why You Must Take Action Today

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Short Note On Time Management - 990 Words

There is always an instance in which a student finds him or herself tackling a difficult assignment and in the end earning a poor grade. For example, I have experienced plenty of times in which I either procrastinate, do not understand the assignment, or just do not try as hard as I should on that particular assignment thus getting a D on it. However, worrying about the grade and crying over it will not help you do it right the next time and has no positive outcome. Going over steps and figuring out what you did wrong is guaranteed to prepare you for your next test or important paper and earn you a good grade. Studying, taking notes, asking questions, and completing the assignment a few days before the due date are a few ways to stay on track. Time management is a very important skill that teaches students how and when to approach projects and other tasks. Aside from the obvious ways to improve your work, there are a list of problem solving skills that everyone should utilize which c an not only help them in school and work but also in day-to-day situations. â€Å"Successfully intelligent people define problems correctly and thereby solve those problems that really confront them, rather than extraneous ones†¦. [They] carefully formulate strategies for problem solving. In particular, they focus on long-range planning rather than rushing and then later having to rethink their strategies.† states Psychologist Robert J. Sternberg, creator of the successful intelligent concept. InShow MoreRelatedShort Note On Managing Time Management890 Words   |  4 Pagesday†? Probably more often than you can count. People often have the misconception that time management is about finding or creating more time in your day. However, this isn’t true at all. Managing time is about accomplishing the most important tasks in the most efficient amount of time. Once you master that, you will realize that you will be able to accomplish everything on your to-do list and still have time to do the things you enjoy doing. In this post we are going to share exactly how you canRead MoreCase 1-1 Ribbons and Bows Inc1702 Words   |  7 Pagestheir return on investment. Additionally, they reflect how the shareholders’ money are invested, its outcome and effect to the company. b. Management of the company Financial Statements are useful to a company’s management in a number of ways. Most of the time, managers, presidents and other company heads rely on FS to carry out their management responsibilities such as operation planning and control. It provides them with specific details needed to carry out their planned activities andRead MoreCash Management1109 Words   |  5 PagesCash Management Comparison Cash Management Comparison Many organizations make a financial goal to minimize the amount of cash on hand on a monthly basis. This goal is based on attempting to reduce the amount of non-earning assets for the company. Cash on hand that is not required to meet a specific need could be placed in an interest bearing account or used to pay down on a credit balance, also reducing the amount of interest a company would have to pay on a loan. â€Å"Minimizing cash balances as wellRead MoreSMU MBA SEM 2 SUMMER 2015 ASSIGNMENTS1436 Words   |  6 Pages2015 ASSIGNMENTS MB 0044 - PRODUCTION AND OPERATION MANAGEMENT 1. Explain the elements or components of operations strategy. 2 Answer the following questions: a. What is location decision sequence? b. Which general factors influence the plant location decision? 3 Write short notes on: ï‚ · Pareto analysis ï‚ · Acceptance sampling ï‚ · Juran’s quality trilogy ï‚ · Taguchi’s quality loss function 4 Answer the following questions: a. Define project management. b. What are the major characteristics of a projectRead MoreCash Management Comparison1107 Words   |  5 PagesCash Management Comparison Many organizations make a financial goal to minimize the amount of cash on hand on a monthly basis. This goal is based on attempting to reduce the amount of non-earning assets for the company. Cash on hand that is not required to meet a specific need could be placed in an interest bearing account or used to pay down on a credit balance, also reducing the amount of interest a company would have to pay on a loan. â€Å"Minimizing cash balances as well as having accurate knowledgeRead MoreNebosh Igc 31502 Words   |  7 Pagessheets is where you make a note of the hazards you have identified as well as the good practices (do not waste too much time on good practices as this is only worth one mark so as long as there is at least one good practice you can gain the mark for this). We are looking for you to identify 30 different hazards. The next column is the controls section here you must have both short and long term actions for every hazard you have noted in order to gain the marks. The short term actions are those whichRead MoreThe Fisher Effect945 Words   |  4 Pages45). The demand for real interest remains stable regardless of inflation. This means that in times of higher inflation investors demand a higher nominal interest rate. In fact, for a 1% increase in inflation, investors will demand a 1% higher nominal interest rate. This is true irrespective of monetary policies such as balanced budgets and declining private borrowing (Bartlett, 2004, p.19). In times of higher inflation the investor demands a higher nominal interest rate to cover the loss of valueRead MoreLooking Up and Looking Around’1397 Words   |  6 Pagesnot actually work in the field it will be interesting to see how true or false some of the points I make are. NOTE: The second half of the essay is on another one of my threads. Thanks Management is typically thought to be the place where calm, considered and well thought through decisions are taken. Drawing upon writings about the realities of managerial work and the nature of the management advice industry, why might we question this conventional view? Jackall’s (1988) text ‘Looking up and lookingRead MoreMBA semester 1 assignments970 Words   |  4 Pagesï » ¿Get Answers of following Questions on www,smuhelp.com Master of Business Administration- MBA Semester 1 Winter 2013 MB0038 - Management Process and Organizational Behaviour Q1. What do you mean by Span of Control? Differentiate between narrow span of control and wide span of control. Describe the factors that influence the span of control. Q2. Define the term controlling. What are the pre-requisites of effective control? Q3. Define the term ‘personality’. Describe Cattell’s Personality FactorRead More Apply Chain Management vs Traditional Mananagement Systens Essay1406 Words   |  6 Pagescustomers. (FORMAN WEB 13). Supply chain management and customer relationship management are some of the many systems used by firms to accomplish the aforementioned functions. Before comparing Supply Chain Management and customer relationship management systems to Tradition Systems, a brief description of Supply chain management and the activities it involves is fully warranted. This brief easy attempts to compare and contract SCM and CRM systems to traditional management systems in terms of approaches

Principle of Marketing Tourist Place in Australia

Question: Discuss about the Principle of Marketing for Tourist Place in Australia. Answer: Introduction This report is basically made by considering a new destination as a tourist place in Australia which will add one more destination in its tourism industry. Therefore the report will have the inclusion of a destination in Australia, which will have to be established or added as the part of tourism in Australia. Also, the destination must have to be that much competent as per the Australian market which will make the existence of the destination as a tourist place and will make actions in drawing peoples attention towards the destination (Loose, 2014). The destination that is chosen for the tourism industry to make a plan in the Australian market is Daylesford. Daylesford is a town situated in Victoria in the foothills of the Great Dividing Range which is generally 115 kilometres away from Melbourne city. This town is quite famous for its Australian spa. This town is the broad area which includes the springs and also has the natural spring mineral spas having the mineral water reserve. The climate is a bit wetter and cooler than Melbourne, situated 616 meters above the sea level In addition to its beauty this place is much economic having the presence of a good amount of industries with developed accommodation and healthcare along with the good amount of trading facilities (Lindstrom Mahdavi, 2013). Out of everything, Daylesford is intended towards its spas due to which people get attracted. The transport facility is majorly going through the Midland Highway and the Western Highway which directly linked to Daylesford. Also, there is railway route of Daylesford (Laczniak Murphy, 2012). The beauty of Daylesford is visible basically in its spring season making it heartthrob beautiful, and this will be the reason the people will be attracted to Daylesford Below are some pictures which will show the beauty of Daylesford. With such conditions, there must be the destination which must have very important specifications with beautiful attractions and most importantly having the effective target audiences. Daylesford has those much specific demographics with the geographic areas. After the market review by taking into consideration all the factors, the next is to highlight and advertise the destination of Daylesford. For this, there must have a strong layout which involves all the ways of advertisements (McDonald, 2013). The selection of the destination and the advertising of the destination like Daylesford involve the goals and objectives that are being to the target audience which makes the basis of attraction that includes the destinations market placement with the short term and long term goals of the market. Source: https://en.wikipedia.org/wiki/Daylesford,_Victoria Source: https://en.wikipedia.org/wiki/Daylesford,_Victoria With these desired attractive features, Daylesford will be cooperated by the Australian Government for the governance to be declared as the part of the tourism industry of Australia having many specific reasons for its existence. Majorly the purpose of this plan is to make the high standard people and the international students those coming Australia for higher studies to be aware of such attractive places so that they can visit and increase its amount of visitors. By this, the destination will get more famous, and it will be more develop by the growing time (Lindstrom Mahdavi, 2013). Therefore the Australian government will acquire all the marketing strategies including the locality of the destination and the competition in the market. It will make the promotions of the destination by involving many public figures and also by improving the public relations (Erragcha Romdhane, 2014). The social media and its advertising through web enable the popularity of the destination by which the targeted audience get aware of the destination for exploring the beautiful places of the destination. Background Daylesford, a place in Australia, is good at attracting the eyes of the visitors due to its beauty and services. Therefore Australian government is intended in making Daylesford a tourist place and a place in the tourism industry. Daylesford is basically famous for the springs in it, i.e., it is basically having famous for the Hepburn Springs. Daylesford, as a destination for the tourism, is the place for the tourist to enjoy the enchanting voice of the birds and the natural attractions (Czinkota Ronkainen, 2013). The tourists use to unwind themselves and pamper themselves by coming to that place by indulging their senses. The entire nature of Daylesford is both effective through many physical and spiritual senses which makes the tourist or people who come to visit here very much satisfied from within the soul. This place is somehow near to Melbourne, which is a city full of noises (Kubacki et al., 2015). Therefore the people those residing in Melbourne can opt for coming to this pl ace to get themselves free from their busy schedule and to make a perfect escape from the busy schedule and hectic hustle of Melbourne. The Hepburn Springs make the availability of the spas to the tourists and people who make the people both enjoying the beauty of nature and relaxing in nature which ultimately makes a romantic gateway for the folks coming here. Along with the Hepburn Spa, there is many another spa, they are mineral spa at Peppers Springs Retreat and Salus Spa, etc. In addition to that, there is having many wellness centres and the healing centres. These provisions are the important natural attractions of the destination (Lindstrom Mahdavi, 2013). These natural beauties and the attractions that can be enjoyable by the people by any transportation i.e. by car or by walk. The people who are basically interested in the beauty of nature, wine, uniqueness and antiques of nature, then this destination of tourism will definitely provide immense happiness to their soul. The beauty of this destination is basically derived from the 1850s as this place is intended for the gold mining at that time. The possession of gold in this place made the leftover of the remnants with granite, bluestone and sandstone which laid the foundation of this place with such beautiful arts and scripts and culture Hepburn Mineral Springs Bathhouse is known from previous time for the traveller's ease in getting a good health and well-being (Nilsson Svane, 2012). The land of this destination can be said to be evolved from the volcanic events which eventually led to the creation of Hanging Rock and the Macedon Ranges. These events led the Swiss-Italian migrants to enter into the place. Environmental Forces Some factors have their effects upon the business; likewise there is same instance where there are the environmental forces which affect the monitoring of the tourism industry. As the tourism is in every means attached to nature, so in any deviation in nature leads to the violation of the tourism laws and affects the sway of the flow of environmental facts. The environmental causes that affect the regulation of the tourism industry are the depletion of the natural resources, pollution, and physical impacts. The depletion of the water resources, local resources, and the land degradation has very high impact on the maintenance of the tourism destinations (Palia, 2014). The issues in the water resources are making the tourist places lacking in its water reserves, swimming pools, etc. which are the most important attractions of the visitors visiting the places. Also, the decrease in water body making the users use of water in scarce quantity making them dissatisfied. Majorly these used waters are the fresh water which is going on depleting with every increasing day. The local resources and the land degradation are resulting in the unavailability of the natural beauty and scenic beauty due to rapid globalization and urbanization. This process of depletion is making the visitors and tourists in getting involved in the artificial means of recreation which is making them dissatisfied (Strauss, 2016). Any scarcity or pressure in the locally available resources of the destination make the tourists aware of the situations as they expected before, and it doesn't meet up to their demands. The other broad factors that affect the tourism industry are the environmental factors, socio-economic factors, historical and cultural factors, religious factors and the other factors. All these depletion of the natural resources and the other physical impacts are involved in the environmental issues that affect the tourism industry which also have the involvement of the scenic views which make help in attracting the visitors to the beautiful destinations. The much broad aspect is the socioeconomic factors; those are the accessibility, accommodation, amenities, ancillary services, etc. These factors are the most important because it depends on all the arrangements of the tourist destination that makes it visible, popular and viable among the tourists or the visitors that usually come to visit the place. The tourist destination must have the good accessibility and accommodation with reasonable cost and availability which enable the reach of the tourist to that place making popular (Lindstrom Mahdavi, 2013). The maintenance of the amenities and the provision of all the supplementary services also affect the base of tourism. It basically helps in boosting the economy of the destination by enhancing the economy of the nation as well. The presence of the historical evidence in the destination adds an extra point to the destination place in any tourism department. Visitors are much more interested in visiting the historical places with the scenic beauties like the Egyptian pyramid, Great Wall of China, etc. The religious factors and other miscellaneous factors also affect the tourism industry by their way (Kubacki et al., 2015). But the visitors usually love to respect every type of religion, and they use to respect and explore more and more about all the religions which enhance the importance of the destination. Swot Analysis The SWOT analysis of a tourist destination is intended to make it as beneficial as per the potential of the destination. The rating is to make it good and potential as per the terms and conditions of the tourism industry by making the structure of the tourism enterprise and the product. Therefore the SWOT analysis of the Daylesford is carried out concerning towards the eradication of the negative implications of it. The SWOT analysis of this place majorly carries the strengths, weaknesses, opportunities and the threats of Daylesford. Strengths: Daylesford is having tremendous spring weather with a high quality of scenic beauty which is enclosed by other beauties like the mountains and forests. There are having the important stone crafted area so having the presence of various types of stones like the granite, bluestones, etc. This destination is having some spas which made it popular among the people (Erragcha Romdhane, 2014). The spas have been enjoyed with the natural beauties which make the visitors spending a quality of relaxing time. It can be said to have a committed private sector to the tourism industry which having a good connectivity for the accessibility to the visitors during travel. Weaknesses: Sometimes the government is showing less coordination in the campaigning and the marketing procedure by having poor planning. The poor planning of marketing hampering the popularity of the destination as a tourist place (Czinkota Ronkainen, 2013). Also, the lack of planning hampers the human resource program of the management which lacks in the branding of the product. Opportunities: Regular provocations led the government in planning for the success of the destination which will increase the popularity of it. The increase in popularity makes the visitor get attracted towards it which will enhance the economy growth of the destination with the growth of the nations economy as well. As it has Swiss-Italian immigrants, then there will be an increase in their community in religious point of view. Threats: The competitive world outside the country and inside the country will give competition to the tourism department of Daylesford which will eventually sometimes makes the dissatisfaction of the customers (Biswas et al., 2013). If there will be any reluctance in the regular renovations, then there will be issues with the visitors regarding the look of the destination. The changes in the environment also give some threat to the destination creating inconvenience within the visitors. Target Market The layout for the target market basically gives an idea about the investment on the market. In the later situations after the formation of layout the individual initiative campaigns and the initiatives are taken for advertisement and launching of the program. An overview of the program is made having all the descriptions of the initiative, then the analysis of the cost, with the targeted audience and the exact figure of the market. The last and the important one is the creation of a plan with described schedules must be there which will run definitely throughout the year (Biswas et al., 2013). The market and the implications of the destinations will make the availability of it to its precious customers like the high-end customers who can afford all the services of it. The students those are coming for higher studies to Australia as it has a good environment for it, they can get a very good environment for their relaxation and enjoyment in their vacations (Laczniak Murphy, 2012). The high profile customers who are getting out of their busy schedule they also get into this destination to get some free time out of their busy schedule. Therefore due to having such targets in the marker the business standards and the business performances have grown and enhanced to its higher levels. Targeting Strategy For the improvement of the business as per the demand of the customers, the standards of the business needed to have in high levels as there are very high competition and growth in the market having increased specialization and high-quality services. One important strategy to fulfil the target is to get aware of the needs and values of customers according to which it can take decisions based on the customer needs and the existing firm of the business organization; i.e., Daylesford. Another strategy that will be proved to be beneficial is the quality of the product and its services that are coping up with the desire and stature of the customers so that they can get attracted towards the destination to spend their quality time with ease (Nilsson Svane, 2012). The target that is to be made to meet the needs and desires of the customers are supposed to have value addition for their attraction and proposition which will increase the amount of the targeted customers in the Daylesford. The main strategy for the tourism industry is to make the destination attractive and well displayed for the depiction in the market. The target strategy must have the statement that involving the attractive, informative and captivating information (Strauss, 2016). Marketing Plan and Recommendation The process of the marketing plan is a step by step process which will include a good amount of overview for the establishment of the tourism business in Daylesford to makes it a good tourist place or a luxury getaway. These steps in a whole involve the total effort of the country and the people of that local area in developing the destination to a beautiful place I tourism industry. The marketing procedure takes the step of the campaigning for the destination. After the campaigning, the destination is going through the various improvements by the suggestions of the people that they made depending upon the needs and the desires of the people or the visitors or tourists of Daylesford those are willing to visit that place for the scenic beauty and the provisions of the place (Laczniak Murphy, 2012). These improvements are being done by having a view on the competitors on the market to make the product with much efficiency for ease to the visitors and longing towards their long term stay in Daylesford. Now after the development and improvement, the marketing strategies are taken into consideration which involves many sources like the social media advertising, partnership marketing by making business to business and consumer to consumer marketing for the success of business. For this, the plan that is prepared will have the strategy that will be helpful in completing the goals which will take Daylesford to high levels of success. This planning program includes the proper description for the initiatives to be taken along with the analysis of the costs in accordance to the targeted customers of Daylesford (Nilsson Svane, 2012). Therefore it can be said that the plan that is strategically prepared after the close and keen analysis of the market of must be of such type that will take the destination of Daylesford to a high level in tourism industry. References Biswas, A., Bhowmick, S., Guha, A. and Grewal, D., 2013. Consumer evaluations of sale prices: role of the subtraction principle.Journal of Marketing,77(4), pp.49-66. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. Erragcha, N. and Romdhane, R., 2014. New faces of marketing in the era of the web: from marketing 1.0 to marketing 3.0.Journal of Research in Marketing,2(2), pp.137-142. Kubacki, K., Rundle-Thiele, S., Lahtinen, V. and Parkinson, J., 2015. A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014).Young Consumers,16(2), pp.141-158. Loose, R., 2014. The other side of marketing and advertising Psychoanalysis, art and addiction.Marketing Theory, p.1470593114558527. Lindstrom, R.L. and Mahdavi, S., 2013. Economics of ReLACS: Marketing a New Technology to Your Patients. InTextbook of Refractive Laser Assisted Cataract Surgery (ReLACS)(pp. 163-173). Springer New York. Laczniak, G.R. and Murphy, P.E., 2012. Stakeholder theory and marketing: Moving from a firm-centric to a societal perspective.Journal of Public Policy Marketing,31(2), pp.284-292. McDONALD, M.A.L.C.O.L.M., 2016. 5 Strategic marketing planning.The marketing book, p.86. McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management. Mathaisel, D.F. and Comm, C.L., 2015. Can Scalability be a Marketing Liability for Sustainability? Nilsson, K.L. and Svane, C.M., 2012. Challenge to the Country of Origin-Principle-Website Marketing, the Sage Continues, A.Eur. Food Feed L. Rev., p.201. Novatorov, E., 2013. Redistribution based concept of marketing for public organizations.Available at SSRN 2333063. Palia, A.P., 2014. Online budgeting and marketing control with the proforma analysis package.Developments in Business Simulation and Experiential Learning,34. Russell-Bennett, R., Wood, M. and Previte, J., 2013. Fresh ideas: services thinking for social marketing.Journal of Social Marketing,3(3), pp.223-238. Strauss, J., 2016.E-marketing. Routledge. Smith, A., 2012.Introduction to sport marketing. Routledge. Zipf, G.K., 2016.Human behavior and the principle of least effort: An introduction to human ecology. Ravenio Books.

Soviet films of silent era Essay Example

Soviet films of silent era Essay Soviet films of silent era The beginning of the new state of the Union of Soviet Socialist Republics marked the beginning of the silent era films in the soviet. The state was willing to invest in the film industry, which had largely been neglected, since they intended to use it as a political tool. The political authorities knew that films appealed to the masses and they were willing to invest in it so that they could find an avenue to appeal to the masses. This gave the directors leeway to find ways of creating films, which would attract people back to the cinemas since most people, were already burdened financially, and they could not afford tickets for the film. The decision by the private sector to introduce foreign films in the country marked a turning point for the movie industry in the country. The union was able to see how the other countries had advanced in the production of their films. They noted how the countries, especially America, were sophisticated in their production. This exposure enabled the m to change the way they produced the movies, as they adopted the foreign methods. Some of the most notable changes were especially realized in editing and as the moviemakers adopted these techniques, they were often criticized harshly for letting themselves be drawn more towards the American way. We will write a custom essay sample on Soviet films of silent era specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Soviet films of silent era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Soviet films of silent era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The film The Battleship Potemkin (1925) is among the best silent era films and it was directed by Eisenstein Sergei in 1925. The film portrays a rebellion drama about the Russian battleship Potemkin against the Tsarist regime officers, which occurred in 1905. This film is considered as one of the propaganda films of the time. Eisenstein produced this revolutionary propaganda movie and divided it into five episodes. He used the movie to test the montage theories and attempted to edit the film in a way that produced an emotional response. The film reveals the influence of political thought that was noted by Joseph Goebbels, a Nazi minister who called the movie a marvelous film. Although the movie was not banned in Germany, the defense officers were prohibited from watching it. Some of the principal elements used in The Battleship Potemkin (1925) are diverse. First, this propaganda film historically focuses on the Brussels World’s Fair of 1958 after the World War II and it is a political influence film of the time. Eisenstein’s is a historical Soviet filmmaker who uses his film to portray many heroes of the period. For instance, in the first part of the film, The Odessa Steps scene reveals the most celebrated massacre on the Odessa steps. This scene reveals the Tsar soldiers making endless flight steps in order to show their heroism. The massacre on the steps did not take place in real life but it is a form of propaganda demonstrating the imperial regime of the time. The demonstration made by the mass heroically reveals power and politics during the historical period. The editing style was made in such a way that produces an emotional response thus evoking sympathy from the viewer as well as urging feelings of consideration towards the rebellious sailors of the battleship Potemkin. The characterization used in the film is simple in order to make the audience see clearly and understand whom to sympathize with and who to hate for their cruel actions as depicted in the film. The overlapping editing style was employed in order to attract the attention of the viewers thus making the film appealing. Eisenstein employs montage theories that he used in testing the effect of the film editing to audiences. Eisenstein’s experiment was a mixed success but he was later disappointed when the film failed to attract many domestic viewers. However, his film attracted large audiences when it was first released in the international theatre and it shocked many audiences in both Soviet Union as well as overseas. The graphic contrast within The Battleship Potemkin (1925) makes the movie interesting to the viewers. Eisenstein utilized graphic design such as use of humorous images especially use of Odessa Steps, the image of a person with broken glasses and with his mouth wide open while screaming creates amusement. The fragmentation of crucifixion images and other artistic work pays honor to the scene. Additionally, the rapid and rhythmic editing style that was used makes the movie quite appealing. For instance, the instruments that were used were the flute, trumpet, percussion as well as stringed instruments such as the viola thus making the soundtracks of the film quite pleasing. The intercession of the music within the film was meant to commemorate the sixth anniversary of German Premier. The film was named the greatest film of the historical era because it creates dynamic tension among the viewers. This is because it was full of propaganda and the scenes revealed extreme violence. This made the movie banned in the Soviet Union because it created tension in countless people especially when it was first released. Nevertheless, the intercutting style that incorporated contextual text and a flashback narrative as well as elliptical editing used in the movie made many people pay tribute to the film. The use of a desperate crowd of people in the film was an indication of the demonizing nature of the Soviet regime and it was a representation of an inhumane tragedy. The film The Cigarette Girl of Mosselprom (1924) was produced in Soviet Union in 1924 by Mezhrapporn Russ. It was one of the first films produced in the silent era. It is a classic love tale that satirized life in the Soviet Union in the 1920s. It is the story of a young girl, Zina, who is ‘discovered’ by a movie company and she ends up becoming an actor. Three men are interested in Zina and they try all they can to get her attention. The movies title comes from the fact that Zina used to sell cigarettes. There are many moments where the characters do not understand each other and this brings about various complications and funny scenes. The movie was largely criticized for having a more Western appeal at the expense of the soviet traditions. The critics claimed the movie had a lot of American influence in terms of the language used and the emotions and sentiments expressed by the characters. Many of the people did not hold this thought however, and the movie was one of the most successful movies in the silent era. In terms of content, the movie was different from the common movies of the time in the Soviet Union. Most of the movies produced in the country showed the country’s struggle and hardships, and the revolution. The movie industry in the country had been experiencing slow growth because of the harsh economic times and the fact that the country’s movie industry had not opened up to the other countries. This changed however and the country began importing movies from America and the rest of Europe. This changed the movie industry in the country and the moviemakers started changing the way they were making movies. They changed the way movies were edited after seeing the more complex ways that American movies were made. The Cigarette Girl of the Mosselprom adopted some of these techniques, hence the criticism brought towards them that the movie did not reflect the Soviet Union. Prior to the American influence, Russian movies were more of theatrical performances One of the differences between American and Russian films especially before the Russian revolution was seen in editing. American films could incorporate many details within a short time and this aided in developing the plot. Russia did not produce lengthy films at the time. They learned how to develop the plot and avoid awkward moments in film by learning from the American films. In the film, the directors have tried to incorporate many details in several scenes. For instance, the arrival of MacBright is a classic example. The directors looked for someone who was overweight and smoked. He presented himself as a rich yet selfish man in the way he treated the taxi driver. The presentation of the rich in the society represents the capitalist system that was present at the time. The scene shows how the capitalist system exploited the vulnerable in the society. The image of the capitalist system in the society is replicated in many of the movies that were produced in the country in the 19 20s. The silent era movie The End of St. Petersburg (1927) was directed by Vsevolod Pudovkin and Mikhail Doller, and produced by Mezhrabpom in 1927. The main intention of filming the film was to commemorate the tenth anniversary of the revolution. The movie shows the atmosphere that surrounded Russia at the time of the revolution. It depicted people’s suffering as they moved from the farms to the city to look for work. It shows the internal conflicts that were facing Russia at the time. People were tired of the few capitalist who enjoyed majority of the wealth, yet the majority poor were suffering and they lacked food. It shows the impending war with Germany and the sacrifices that individuals and families had to make when their loved ones went to war. This is realized in the life of the protagonist, a peasant farmer who is forced to travel to the city in search of work. The farmer ends up being arrested and he is sent to fight in the war. The directors used various techniques to portray contrasting elements in the movie. For instance, they used different shots to emphasize the difference between various groups and individuals. This is clear in the way the images of the stockbrokers, who in this case represent the capitalist system, are contrasted with the dead soldiers. The photographer captured the images of the stockbrokers at a high angle, while he caught the images of the dead soldiers at close-up. The director was more interested in showing the courage of different individuals in the film. He realized this by demonstrating the conflicting situations and challenges that the people were going through. For instance in the movie, a woman carrying what seems to be her last portion of food is seen looking for her son so that she can share the meal with him. She instead ends up sharing with the men who are fighting the war. America was the face of the capitalist system and it often conflicted with communist nations. Russians had a different view of the capitalist system. They did not like the capitalist system since it only worked to benefit a few people in the society, while the majority struggled to survive. This resentment was not only reflected in real life, but it was also captured in the film. The film is a classic example of how the people felt towards capitalism. The director brought out this clearly in the way he depicted the stockbrokers making their deals and in the soldiers dying in the mud. The people were tired of capitalism and they fought to end exploitation. The directors noted the way the people were suffering during this period and he incorporated it in his work. Kuleshov developed his theory of making films in montage, which included combining different shots instead of the earlier practiced method of having individual shots. Other directors in the country developed the idea in the c ountry to suit their own taste. This technique was largely utilized by directors such as Eisenstein and Pudovkin. This is clear in the film as the protagonist appears in almost every scene. The movies in the silent era, just like some movies today, represented the society as it was then. One of the most common themes in the story is the way the system of capitalism was disliked by the people. Although capitalism was effective in most economies, it was not always reflected as such in other economies. Few individuals chose to exploit the people, especially the most vulnerable in the society, and this contributed the general negative perception that most people had. The end of the revolution and the beginning of a new union also marked the beginning of a new era in the silent movie industry. The moviemakers during this time realized that the American film industry was more sophisticated than their own. They realized that they had to add other themes, other than war related themes in the movies. They needed to attract people if they intended to develop and grow the movie industry in their country.

Lanthanum Facts - La Element Facts

Lanthanum Facts - La Element Facts Lanthanum is element number 57 with element symbol La. It is a soft, silver-colored, ductile metal known as the starting element for the lanthanide series. It is a rare earth element that usually displays the oxidation number of 3. While lanthanum serves no known biological role in humans and other animals, it is an essential element for some types of bacteria. Here is a collection of La element facts, along with the atomic data for lanthanum. Fast Facts: Lanthanum Element Name: LanthanumElement Symbol: LaAtomic Number: 57Appearance: Silvery white solid metalAtomic Weight: 138.905Group: Group 3Period: Period 6Block: d-block or f-blockElectron Configuration: [Xe] 5d1  6s2 Interesting Lanthanum Facts Lanthanum is a metal so soft it can be cut with a butter knife. It is highly malleable and ductile. Although the freshly cut metal is bright silver, it rapidly oxidizes or tarnishes in air.Lanthanum was discovered by Carl Mosander in 1839 in the mineral cerite. Mosander was a student of Swedish chemist Berzelius, who had discovered cerium in cerite in 1803. Mosander had suspected ceria contained more rare earth elements besides cerium. Axel Erdmann independently discovered lanthanum the same year as Mosander from a Norwegian mineral Erdmann named mosandrite, in honor of Mosander. Pure lanthanum metal was not produced until 1923 by H. Kremers and R. Stevens.Berzelius suggested the named Lanthana for the new element, which comes from the Greek word lanthano, meaning to be hidden.Natural lanthanum is a mixture of two isotopes. La-139 is stable, while La-138 is radioactive. At least 38 isotopes of the element have been produced.  Lanthanum is one of the most reactive of the rare earth elements. Its uses are somewhat limited by how readily it oxidizes. It is the strongest base of there found in hybrid cars. About 10 kg of lanthanum are needed to make one Toyota Prius ba  trivalent lanthanides. Lanthanum is used in nickel-metal hydride batteries, which attery! Lanthanum compounds may be added to pool produces to lower levels of phosphates, reducing algae growth. Lanthanum is also used as a petroleum cracking catalyst, as a steel additive, to make nodular cast iron, to make infrared absorbing glass and night vision goggles, and to make high-end camera and telescope lenses. Lanthanum oxide has a low dispersion and high refractive index.Lanthanum has no known function in human or animal nutrition. Because it is so reactive, it is considered moderately toxic. Lanthanum carbonate is used to reduce blood phosphate levels in patients with kidney disease.Like most rare earth, lanthanum is not really all that rare, just hard to isolate. Lanthanum is present at an abundance of about 32 parts per million in the Earths crust. Lanthanum is a soft, ductile silvery metal. Jurii Lanthanum Atomic Data Element Name: Lanthanum Atomic Number: 57 Symbol: La Atomic Weight: 138.9055 Discovery: Mosander 1839 Name Origin: From the Greek word lanthaneis (to lie hidden) Electron Configuration: [Xe] 5d1 6s2 Group: lanthanide Density 293 K: 6.7 g/cm3 Atomic Volume: 20.73 cm3/mol Melting Point: 1193.2 K Boiling Point: 3693 K Heat of Fusion: 6.20 kJ/mol Heat of Vaporization: 414.0 kJ/mol 1st Ionization Energy: 538.1 kJ/mole 2nd Ionization Energy: 1067 kJ/mole 3rd ionization Energy: 1850 kJ/mole Electron Affinity: 50 kJ/mole Electronegativity: 1.1 Specific Heat: 0.19 J/gK Heat Atomization: 423 kJ/mole atoms Shells: 2,8,18,18,9,2 Minimum Oxidation Number: 0 Maximum Oxidation Number: 3 Structure: hexagonal Color: silvery-white Uses: lighter flints, camera lenses, cathode ray tubes Hardness: soft, malleable, ductile Isotopes (half-life): Natural lanthanum is a mix of two isotopes, though more isotopes now exist. La-134 (6.5 minutes), La-137 (6000.0 years), La-138 (1.05E10 years), La-139 (stable), La-140 (1.67 days), La-141 (3.9 hours), La-142 (1.54 minutes) Atomic Radius: 187 pm Ionic Radius (3 ion): 117.2 pm Thermal Conductivity: 13.4 J/m-sec-deg Electrical Conductivity: 14.2 1/mohm-cm Polarizability: 31.1 A^3 Source: monazite (phosphate), bastnaesite Sources Emsley, John (2011). Natures building blocks: An A-Z Guide to the Elements. Oxford University Press. ISBN 978-0-19-960563-7.Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. ISBN 978-0-08-037941-8.Hammond, C. R. (2004). The Elements, in Handbook of Chemistry and Physics (81st ed.). CRC press. ISBN 978-0-8493-0485-9.Weast, Robert (1984). CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. ISBN 0-8493-0464-4.

Why Many Americans Fail to Vote in Elections

Why Many Americans Fail to Vote in Elections Why dont more people  vote? Lets ask them. The California Voter Foundation (CVF) has released the results of a statewide survey on the attitudes of infrequent voters and citizens eligible to vote but not registered. The first-of-its-kind survey sheds new light on the incentives and barriers to voting, along with the sources of information that influence people when they do vote. Voter turnout is the percentage of eligible voters who cast a ballot in an election. Since the 1980s voter turnout has been decreasing steadily in the United States, as well as most other democratic countries worldwide. Political scientists generally attribute falling voter turnout to a combination of disillusionment, indifference, or a sense of futility – the feeling that an individual’s vote will not make a difference.   â€Å"For election officials and others working to maximize voter participation, these survey results provide clear direction on the messages most likely to get infrequent voters to participate in the upcoming election, and on the messages that will motivate more nonvoters to register,† stated the CVF, noting that there are 6.4 million Californians who are eligible but unregistered to vote. It Just Takes Too Long â€Å"Too long† is in the eye of the  waiter. Some people will stand in line for two days to buy the latest, greatest cell phone or concert tickets. But many of the same people will not wait 10 minutes to exercise their right to choose their government leaders. Besides, a 2014 GAO report suggests it doesn’t really take â€Å"too long† to vote. Just Too Busy The survey found that 28% of infrequent voters and 23% of those unregistered said they do not vote or do not register to vote because they are too busy. â€Å"This tells us that many Californians may benefit from more information about the time-saving advantages of early voting and voting by absentee ballot,† the CVF  said. Voter registration forms are available in post offices, libraries and the  Department of Motor Vehicle  offices in most states. The CVF said the survey’s findings might also benefit those campaigns trying to reach infrequent and new voters in advance of the election. The perception that politicians are controlled by special interests is widely shared among two-thirds of the survey’s respondents and represents a significant barrier to voter participation. A feeling that candidates don’t really speak to them was cited as the second leading reason why infrequent voters and nonvoters do not vote. Even Non-Voters Say Voting is Important Still, 93% of infrequent voters agreed that voting is an important part of being a good citizen and 81% of nonvoters agreed it is an important way to voice their opinions on issues that affect their families and communities. â€Å"Civic duty and self-expression provide strong incentives to get potential voters to the polls, despite pervasive cynicism about the influence of special interests,† said the organization. Family and Friends Encourage Others to Vote The survey found that family and friends influence how infrequent voters decide to vote as much as daily newspapers and TV news. Among infrequent voters, 65 percent said conversations with their families and local newspapers were influential sources of information when it comes to making voting decisions. Network TV news rated as influential among 64%, followed by cable TV news at 60%, and conversations with friends at 59%. For more than half of the infrequent voters surveyed, phone calls and door-to-door contact by political campaigns are not influential sources of information when deciding how to vote. The survey also found that family upbringing plays a strong role in determining voting habits as adults. 51% of nonvoters surveyed said they grew up in families that did not often discuss political issues and candidates. Who are the Non-Voters? The survey found that nonvoters are disproportionately young, single, less educated and more likely to be of an ethnic minority than infrequent and frequent voters. 40% of nonvoters are under 30 years old, compared to 29% of infrequent voters and 14% of frequent voters. Infrequent voters are much more likely to be married than nonvoters, with 50% of infrequent voters married compared to only 34% of nonvoters. 76% of nonvoters have less than a college degree, compared to 61% of infrequent voters and 50% of frequent voters. Among nonvoters, 54% are white or Caucasian compared to 60% of infrequent voters and 70% of frequent voters. Voter Turnout in 2018 Soared   On a positive note, voter turnout in November 2018 reached the highest level of any midterm election in over a century. According to the non-partisan, non-profit United States Elections Project, 49.3% of all eligible voters cast more than 116 million ballots nationwide. It was the best turnout since 1914 when 50.4% voted and surpassed the previous high turnout of 48.7% in 1966.   Better yet, 2018 reversed a troubling downward turnout trend. Turnout in the 2010 midterms was 41.8% before dropping to a miserable 36.7% in 2014- the lowest since 1942.   Of course, voter turnout in midterm elections will always lag far behind that of presidential election years. For example, in 2012, when President Obama was elected to his second term, the turnout was 58.6%. Turnout then jumped to 60.1% in 2016, when Republican Donald Trump defied the polls to be elected president over Democrat Hillary Clinton after an especially contentious campaign.

Week1CR Essay Example | Topics and Well Written Essays - 250 words

Week1CR - Essay Example In the global market, today, a number of corporations are working hard to ensure that their customers are loyal to their brand. One of the companies is the Apple Company that moves with the latest trends in the technology world by investing heavily in research and development of products, which satisfies the needs of their customers in the global market (Iyler & Bejou, 2003). Wal-Mart stores, which are establishing in different countries in the world ensure that they have as many products as possible less than one roof. This enables the customers to shop in one location. To ensure that they are loyal to the Wal-Mart, they award their customers reward points that can be redeemed to buy different products in the stores. This enables them to build long-term relationships with all their customers due to this engagement throughout the year. Consumer loyalty however depends on the kind of services and efficiency of the brand to the

Bless Me, Ultima character analysis Essay Example | Topics and Well Written Essays - 500 words

Bless Me, Ultima character analysis - Essay Example That is why of all her traits, I will focus on Ultima’s firm belief in balance which made her character some sort of a bridge in the problematic conflict of belief systems in the story. My analysis of Ultima starts with her role as a curandera as it reflects some form of universal principle. A shaman or the spiritual leader in a community is useful and performs an important function in authentic culture. She can resort to dreams and visions for help and guidance but she can also resort to the use medical arts with her herbal remedies and her vast experience in healing. Indeed, Ultima is adamant that disharmony and imbalance cause a disruption of health while her approach to healing is aimed at achieving a certain oneness and harmony with nature. Let me begin at the beginning. I do not mean the beginning that was in my dreams and the stories they whispered to me about my birth and the people of my father and mother, and my three brothers – but the beginning that came with Ultima. (Anaya 1991, 1) Anaya also attributes to Ultima, on one the hand the mythical Good Earth Mother and the religious Virgin of Guadalupe, on the other. In the novel, the Good Earth Mother often appears in Antonio’s dreams while the Virgin of Guadalupe is her mother’s spiritual protector. While they both hail from differing establishments they both represent one archetypal feminine principle – the intuitive, loving, life affirming protector and nurturer. Ultima’s character as presented showed that belief systems cannot be always mutually exclusive. Ultima as wise, complex and mysterious stemmed from her openness to receive, understand, assimilate and balance values that do not merely come from a single source, cultural grouping or belief. That is why she is tolerant and understanding as one of her main teachings to Antonio emphasized that those different

The conflict between different attitudes to loyalty Essay Example for Free

The conflict between different attitudes to loyalty Essay How does Shakespeare put on stage the conflict between different attitudes to loyalty? How effectively do you think he does this? On stage we are introduced to two different styles of leadership. Shakespeare uses the King and Hal to act as contrasts of leadership. We seethe king as a scary ogre, who is to be feared. When we first meet the king he is easily angered as he is not obeyed by Hotspur, as he does not hand over the prisoners which he has captured. This shows that the king immediately demands obedience and respect. Whenever someone is addressing the king, they call him my liege or my lord. This again shows that people fear him, as they feel they must respect him. However, when we first meet Hal, Prince of Wales, Falstaff addresses him with Hal and lad, which shows that people do not fear Hal as much, and that he is not as respected. Hal mingles with the common people, and he feels at home in the pub with his mates. This style of leadership is in contrast to his fathers, the King. Hal does not demand respect and obedience . He is content with others making jokes at him and having a laugh. Falstaff says to Hal for a fine thief of the age of two and twenty or thereabouts. Falstaff is suggesting that Hal is boring, but Hal is satisfied with being called this, whereas if it was the King who had received this comment, he would have got angry at being insulted. Hal himself enjoys a laugh with his mates, even if it means that someone is disadvantaged by it. For example he plays a trick on Falstaff, by allowing him to carry out a robbery and then the prince himself robs Falstaff. Hal did this just to show Falstaff up, and to make a fool of him, of which he does. Hal mixes with thieves and drunks, people of which his father would not approve. If Hal becomes king, it seems that he will not have the power and respect that his father had, because of the way he acts. It is not fit for the Prince of Wales to go on robberies, and get drunk in local pubs. People will lack respect for him and he will have no authority. In the scene with the King, we see him as not a very attractive character. He speaks in a manner which is slow, serious, and very stern. This introduction to the king is important as it is the audiences first view of him and they decide straight away what sort of character he is. This, almost evil presence around the King makes even the audience fear him, which is why the other characters in the play fear him. This is the kings way of leading his people. By being strict, snobbish, stern and fearful, this is why people follow him. We see the King lose his temper when he is disobeyed by Hotspur in the beginning of the play when Hotspur refuses to hand over some prisoners, and we also see him lose his temper over Hal because of Hals behaviour. God pardon thee! Yet let me wonder, Harry, at thy affections, which do hold a wing quite from the flight of all thy ancestors. The King here is getting angry with his own son, as he feels Hal approach to leadership and King is far different than his own or his ancestors. We do not see the King any more angered here with his own son, than he is with Hotspur earlier on. Hals approach is far different. When we first meet him he is smiling and having a joke with Falstaff, and admitting how his lifestyle is poor by thieving, and is now planning yet another one. This first impression does not make us see Hal as a leader, as he is irresponsible, and immature. He does not appear to be someone which we would look up to and respect and obey, we are more likely to argue back at him or simply be disobedience. It is difficult for the audience to see him ruling a country as king. It is the lack of respect that people have for him that makes the audience feel this way. After Falstaff was robbed, he comes back to the inn and addresses Hal with A kings son! If I do not beat thee out of thy kingdom and You, Prince of Wales! . Falstaff may have been let down by Hal as he did not help him in the robbery like was planned, but it is not normal for a normal person such as Falstaff to insult the Prince of Wales like that, and tell him that he is not suitable to be Prince. This is how people talk to Hal, without fear or respect. Shakespeare has effectively used Hal and the King as contrasts of leadership, and this is clear and easy to see. It is even more apparent when the King orders Hal to him to discuss his behaviour. The King becomes emotional at this stage and begins to compare Hal to Richard II. It is clear that the King does not approve of Hals attitude to leadership. What happens next is important, for Hal vows to his father that he will be more myself, and that he will change all of his ways. However, the next scene we see him pretending to ride a horse in the pub with Falstaff. After he vows to change, it is strange to see him act like this. It appears that despite what his father wants, he wishes to lead in his own way. The kings leadership qualities are mainly the fear which her gives out, also he speaks in poetry a lot, so he is a good speaker. He is able to address people and talk to them in a way that they will enjoy and remember. The King appears to consider things before acting upon. How ever with Hal we do not see many leadership qualities. Although one advantage Hal has is that he knows his faults, he is aware of himself, and he uses his faults to gain popularity with his locals. However, one leadership quality we see is when Hal plans the robbery on Falstaff, this was cleverly put together it is not the type of quality we look for in a King. The audience may see him now as a king in the making. Soon we hear him speaking in poetry which reminds us of his father and how he is becoming a king. It appears Hals ideas of being king are different from the kings, for he will be a sly king. He will not be bothered if others suffer because of him. As long as he is at an advantage he is happy. The current King may also do this, but in a different way. For Hal does this whilst drinking with common people, and thieving, whereas the King is apart from society and it appears he looks down on them and gives them no respect. How are people going to carry on respecting him if he does not show any signs of respecting others. Hal on the other hand may get more respect, but will find it hard to keep control of his people. Shakespeare has made an on stage battle of the contrasts in leadership. It is not evident as to which one is the correct one to use, but we can clearly see the advantages and disadvantages of both. Shakespeare has used the different types of leaderships in Hal and the King to create suspense on stage. Hal we see as a nice guy and someone who we can get on with, and because of this, we have a liking for him, and we care what happens to him. However, we may not like the King as much as Hal, but we still care what happens to him. This is because he demands respect so much on stage that we immediately we take an interest and concern as to what happens to him. This suspense is evident throughout the play, and it keeps the audience interested. Shakespeare has arranged the play so that we see the King and his associates in one scene, Falstaff and Hal in another, and Hotspur in another. So it is like having three little stories going on at once. These changes to different characters are deliberate, as it allows the audience a break. As if the play just focused on Hal and Falstaff, the suspense would be so great and constant that the audience would lose concentration. It would be too much to take in. A play needs suspense, but at the same time there needs to be breaks from that suspense for the audience to really appreciate the play, and Shakespeare has achieved this well.

Love Cant Be Simply Put :: essays research papers

The famous Benjamin Franklin once said, "If you would be loved, love and be lovable." But what is love, it can be defined by the Webster's dictionary as a "profoundly tender, passionate affection for another person." Even with that just being said countless poets, philosophers, and authors have fallen short of truly capturing the full meaning of love. The reason could lie in the differences of love and its ability to change throughout our lives. When a baby is born and placed into the hands of loving parents, the love that the baby is able to get is vital in the development of it. The love or lack of love starts to change you from the beginning of your life and continues throughout adulthood. The young baby needs the love and wants the attention. It needs to be protected and cared for. Undoubtedly there is a major love for a baby and the love of the baby for the mother. Interestingly some people say that they love chocolate, basketball, sex, and even cars. But that doesn't fall into the Webster's definition of being "profoundly tender, passionate affection for another person." Also it doesn't agree with Benjamin Franklin's, "If you would be loved, love and be lovable." As everyone knows the game of basketball is not a person and it can't love you back. So why would someone say that they love those things? I know from my own experiences that I have a passionate affection for playing the game and I feel a joy in playing it. Continuing to blur the meaning of love with it's diversity in the relationships we have for people and objects. For instance, I love my mom, dad, brothers, dog, sports, and many more. During certain periods of my life the love will certainly rise or fade. Also the intensity of that love is not the same in all those relationships. For I have never been in love with a girl, I may only imagine what it might be like to be in love. Guessing from my friends relationships with other girls it seems like a big headache instead of wonderful bliss like some poets maybe would like to put it. When Benjamin Franklin said, "If you would be loved, love and be lovable," he must have meant that love goes both ways. That not only is it important to love but also important in how it is received.

Ad Strategy Report Essay

Vermont’s famous ice cream markers, Ben & Jerry’s, started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle, Portland, San Francisco, Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer, Ben and Jerry’s served the final product the city chose at community events. Ben & Jerry’s objective from start this campaign was of course to increase sales, but also to create a deeper connection was their consumers, Mike Hayes, Ben & Jerry’s assistant digital marketing manager, told Adweek. Another main objective of the City Churned campaign was to remind people of the social mission the company stands for and the importance of local roots. Their social mission is about keeping ingredients real (no GMO’s) and doing what is best for the planet at large. The company wanted to also focus on the importance of local roots by using products from companies local to that city. There were main three strategies that Ben & Jerry’s used in order to meet their objectives. The first strategy was having an interactive campaign. They made it so people were voting by doing everyday life activities, such as what turn gate you use when heading to train. The second strategy was taking a modern twist on crowdsourcing. They used the traditional method of having a website where people would directly vote right there, but also used new different ways to gather even more input. Ben & Jerry’s teamed up with transportation services popular to the city to count votes as well. In New York City, the cabs headed uptown counted as a vote towards peppermint, whereas a cab headed downtown was a vote Fairtrade vanilla. In Portland, they watched the men entering Cartopia and whether he had a mustache or a  beard was vote for different flavors. The last strategy they used was making local elements the main part of the campaign. This made locals to the city or people who knew the place interested in what was being picked. That created a lot of free press for Ben & Jerry’s. Local newspaper throughout the summer kept track of the voting and what was happening. Some of the techniques that Ben & Jerry’s used to accomplish the goal was repetition. Their name was all around the cities, especially at local hot spots. They also promoted the product being special to each city by capturing the local elements and flavors, and letting the people decide what flavors and elements really show the city. Another technique used was creating excitement, which created participation. The whole campaign was based around the people getting what they wanted. People took pictures are local monuments and used the hashtag for their city to vote and get into the campaign.

Works of Paul Cezanne

Paul Cezanne was born in 1839 in the southern French town of Aix-en-Provence. He was the son of a wealthy banker. He became interested in art at an early age, which did not please his father. Cezanne was educated at the College Bourbon at Aix, where he befriended Emile Zola. Both Cezanne and Zola decided they would like to devote themselves to art. Zola settled down to a literary career in Paris, but Cezanne, after a short period as a law student, decided to go with his father†s wishes that he should carry on the management of the family bank. He failed in this however, and was allowed to settle in Paris and attend the Atelier Suisse, where he was expected to prepare for the examinations of the Ecole des Beaux – Arts, which coincidentally, he never passed. He became known as one of the most extreme revolutionary painters. He became acquainted with the group of painters who encircled Manet and were later known as the Impressionists. During this period, he was most influenced by Delacroix and by the baroque painters that Delacroix studied, by Rubens and Tintoretto. The â€Å"color† theories of Delacroix combined with the â€Å"law of simultaneous contrast† formulated by the chemist Michel Chevreul, by the end of the 1860†³s were beginning to be taken up by the young artists that Cezanne was familiar with. Cezanne†s ambition was to create grandiose compositions of a purely imaginative description, expressive of his own moods, using either violently dramatic themes as he did in â€Å"Les Assassins† or â€Å"L†Autopsie†, or lyrical motifs, such as â€Å"Le Judgement de Paris,† or â€Å"Dejeuner sur l†herbe. Cezanne also painted a series of portraits in which dramatic and psychological effects were undertoned. In all these early works, the color is reduced to a few simple notes in which black, white, earth reds, and yellows predominate. He showed at this stage nothing of the curiosity about natural effects of color which distinguished the Impressionist group. During the years 1872-1873, a great change came over Cezanne. He spent the summers of these years at Auvers-sur-Oise in the company of Camille Pissarro, one of the foremost Impressionistic painters. Pissarro was older than Cezanne and had already discovered his personal style and perfected a methodical and precise technique adapted to it. For the first time Cezanne learned to look on nature with a curiosity and learned the process of recording the results that were obtained. And above all, the whole world of atmosphere color was revealed to him. Certain pictures painted by Cezanne in these years resemble very nearly Pissarro†s work, but they show Cezanne†s reater power over organizing form. For these years, Cezanne may be In the last decade of the 19th century belong some of Cezanne†s most celebrated works. These include the portrait of Geffroy, which could be unequaled in modern art for the completeness of its realization and the complexity and assurance of harmonies, several pictures of men seated at a cafe table and playing cards, and a series of landscapes dominated by the mass of Mont Sainte-Victoire. At the very end of his life, there seems to have been a reappearance of the romantic tendencies of his youth. His paintings became more richer, more intense, and vivid in color. In the 1880s and 1890s, his name had become almost unknown in the larger art circles of Paris. However, his fame began to gradually circulate among artists, and in 1904 an exhibition of his works in the Autumn salon revealed to the public this unknown genius. Most of his fame came posthumously, as Cezanne died at Aix in 1906.

The Media In Zimbabwe essays

The Media In Zimbabwe essays 1. Introduction: Contextualising Zimbabwes Political Climate 2. Taking Control: Propaganda and Legislation 3. Press Coverage of the 2000 In Zimbabwe, the ruling party, Zanu PF, and particularly the President of Zimbabwe, Cde Robert Mugabe, have imposed many legislative and political strictures on the national press in recent years, and have made access to the country difficult and dangerous for foreign journalists. The purpose of this essay is to analyse and evaluate the governments intensifying control of the media, and manipulation of other mass communication tools, in Zimbabwe, and to examine the political, social and economic consequences that these measures of absolute control have rendered. Introduction: Contextualising Zimbabwes Political Climate At this time, the people of Zimbabwe are faced with many hardships; the economy was, until recently, one of the strongest in Africa, but has been hugely undermined by political wrangling between the government and opposition parties. Massive inflation, escalating unemployment, and a marked decrease in GDP are having a direct effect on the day-to-day lives of the 12 million-strong population. As the governments position becomes more and more challenged, it response is one of unswerving subjugation of both the opposition, and the media which supports it. In order to fully appreciate the effects of politics on the Zimbabwean media, and vice versa, it is important to understand the way in which Zimbabwe has developed as a country, and the power that its government now holds over the populace. The remainder of this chapter, therefore, serves as a prcis of Zimbabwes history, and aims to create a context in which the relationship between the Zimbabwean government and the domestic (and to a lesser extent, international) press can be examined. The government of Zimbabwe (a former British colony know...

The Function and Location of the Brainstem

The Function and Location of the Brainstem The brainstem is the region of the brain that connects the cerebrum with the spinal cord. It consists of the midbrain, medulla oblongata, and the pons. Motor and sensory neurons travel through the brainstem allowing for the relay of signals between the brain and the spinal cord. Most  cranial nerves  are found in the brainstem. The brainstem coordinates motor control signals sent from the ​brain to the body. This brain region also controls life supporting autonomic functions of the peripheral nervous system. The fourth cerebral ventricle is located in the brainstem, posterior to the pons and medulla oblongata. This  cerebrospinal fluid-filled ventricle is continuous with the cerebral aqueduct and the central canal of the spinal cord. Function In addition to linking the cerebrum and spinal cord, the brainstem also connects the cerebrum with the cerebellum. The cerebellum is important for regulating functions such as movement coordination, balance, equilibrium, and muscle tone. It is positioned above the brainstem and beneath the occipital lobes of the cerebral cortex. Nerve tracts traveling through the brainstem relay signals from the cerebellum to areas of the cerebral cortex that are involved in motor control. This allows for the coordination of fine motor movements needed for activities such as walking or playing video games. The brainstem also controls several important functions of the body including: AlertnessArousalBreathingBlood pressure controlDigestionHeart rateOther autonomic functionsRelays information between the peripheral nerves and spinal cord to the upper parts of the brain Location Directionally, the brainstem is located at the juncture of the cerebrum and the spinal column. It is anterior to the cerebellum. Brainstem Structures The brainstem is composed of the midbrain and portions of the hindbrain, specifically the pons and medulla. A major function of the midbrain is to connect the three major brain divisions: forebrain, midbrain, and  hindbrain. Major structures of the midbrain include the tectum and cerebral peduncle. The tectum is composed of rounded bulges of brain matter that are involved in visual and auditory reflexes. The cerebral peduncle consists of large bundles of nerve fiber tracts that connect the forebrain to the hindbrain. The hindbrain is composed of two subregions known as the metencephalon and myelencephalon. The metencephalon is composed of the pons and cerebellum. The pons assists in the regulation  of breathing, as well as states of sleep and arousal. The cerebellum relays information between muscles and the  brain. The myelencephalon consists of the medulla oblongata and functions to connect the spinal cord with higher brain regions. The medulla also helps to regulate autonomic functions, such as breathing and blood pressure. Brainstem Injury Injury to the brainstem caused by trauma or stroke can lead to difficulties with mobility and movement coordination. Activities such as walking, writing, and eating become difficult and the individual may require life-long treatment. Stroke that occurs in the brainstem causes the destruction of brain tissue that is needed for the direction of vital body functions such as respiration, heart rhythm, and swallowing. A stroke occurs when blood flow to the brain is disrupted, most commonly by a blood clot. When the brainstem is damaged, signals between the brain and the rest of the body are disrupted. Brainstem stroke can cause problems with breathing, heart rate, hearing, and speech. It may also cause paralysis of the arms and legs, as well as numbness in the body or on one side of the body. Sources Murphy, Andrew. Brainstem. Dr. Jeremy Jones, Radiopaedia, 2005. Pietrangelo, Ann. Brain Stem Stroke. Healthline, May 23, 2018.

Summarizing for the exam Essay Example | Topics and Well Written Essays - 4500 words

Summarizing for the exam - Essay Example Similarly the case study conducted by the Carlo, Lyyntines and Boland suggest that the organizations when view the IT systems as socio-technical systems, they tend to mitigate the risks of change through the combination of social/technical actors. This change process can be described through various models which take on to define how change in the organization takes place. For example, Kurt Lewin suggested a 3 stage model which comprehend the process of change into three stages whereas the model by Gleciher suggest that strong organizational dissatisfaction, vision for the future and taking immediate and tactical actions when exceed the amount of resistance for change than there will be a meaningful change within the organization. The five cognitive processes defined in the case study by Carlo, Lyyntines and Boland also suggest the same proximity with this model as the preoccupation with the failure and underspecificaion of the structure suggest the change process to tackle the risks . It must also be noted that the changes within the organizations take place mostly due to the internal and external risks faced by the organization. While changes take place within the organizations due to external and internal risks however these risks arise due to certain drivers which bring change in the organizations. These key drivers of change can vary accordingly however technology remains one of the key variables in the process of brining in change. It is through the so called disruptive technology that the change is comprehended which necessitate the paradigm shift for the organizations. Business Process re-engineering is therefore a planned and readymade response from the organizations to embarrass the change. Through Business Process Re-engineering, there occurs a fundamental re-think of the organizational processes and other systems and procedures including people. The case study by the Carlo, Lyyntines

Vodafone industry Essay Example | Topics and Well Written Essays - 1000 words

Vodafone industry - Essay Example This paper is an analysis of Vodafone products and services from the past and a comparison with the products and services it offers in the present scenario. Vodafone is a UK based company which started its operations in 1983. It was the start of telecommunication technologies. In the year 1985 Vodafone launched the first National Network in UK. This was first generation technology of the telecommunication sector in which mobiles were installed in cars and used car’s battery as energy sources. Vodafone was one of those who got the first movers advantage in this sector. Vodafone dealt with the challenges of 1G technology with the help of Global System for Mobile Communications (GSM) technology. It was a digital system. It launched its first GSM network in 1991. 2G technology enabled transmission of data along with voice over the mobile network whereas Wireless application protocol (WAP) made internet based services accessible with mobiles. Vodafone Group Plc is operating in more than 39 countries. It has a strong customer base of approximately 155 million customers. It has expanded its services from telecommunications to mobile har dware and internet communications. It has expanded itself with the changing communication requirements of its customers. Its efforts are directed towards meeting all kind personal or official communication needs of its customers. Mobile is always at the heart of what we do, but now we are moving into integrated mobile and PC communication services. We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line). (Vodafone.com, 2007) In the year 2001 it became the first in the world to offer 3G roaming calls to its customers between Japan and Spain. It introduced Short Messaging services in the same year which enabled customers to

Analysis of Ethnic Cleansing Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of Ethnic Cleansing - Research Paper Example The practice dates back in historical times and as old as the eleventh century. Just like modern populations, ancient communities also grappled with conflicts and wide-ranging social problems. The compelling urge for power is the main reason why respective communities engaged in gruesome practices such as ethnic cleansing. It is against this background that this paper reviews the various episodes of ethnic cleansing that occurred before as well as during the two World Wars. In addition, it explains the extent to which the nature of these World Wars contributed to the state of affairs. To ensure a harmonic consideration, it begins by defining the term ethnic cleansing. Ethnic cleansing is an all-encompassing term that is closely related to the concept of genocide. It refers to the removal from a certain territory a faction of a population through intimidation and violence (Thum, 2010). It is comprehensive and includes population transfer, forced migration and or deportation. In most i nstances, this occurs between neighboring communities and is geared towards ensuring the purity of a certain population. Historical evidence ascertains that it is a major cause of genocide that occurs on a wider scale. Comparatively, genocide tends to be more violent and has wide-ranging implications on both the perpetrating and affected community. Also worth noting is the fact that the relative negative implications are lasting and contribute significantly to future conflicts. As indicated earlier, ethnic cleansing is a historical occurrence that has its roots in ancient conflicts. According to Brubaker (1996), conflicts are a common characteristic of both current and historical populations. However, the complexity of conflicts and relative wars increased during the twentieth century. These further culminated in the first and second world wars. Notably, ethnic cleansing was a common occurrence during both instances. Thus apart from being one of the contributory factors, it can also be considered to have been a major product of the two world wars. There are various instances of ethnic cleansing that attest to the foregoing proposition. To begin with, between 1919 and 1920, there was an ethnic cleansing occurrence between the Bolshevik regime and Don Cossacks. This took place during the Russian civil war and its implications were immense. In particular, it saw a significant 500,000 Don Cossacks being deported within this short period of time (Merriman, 2010). Another episode of ethnic cleansing occurred in 1923 between the Greeks and Turkish. In this regard, there was a major population exchange between Turkey and Greece that can be defined as ethnic cleansing.     

IKEA: The Worlds Largest Furniture Retailer

IKEA: The Worlds Largest Furniture Retailer Introduction According to KeyNote, 2008, IKEA is the worlds largest furniture retailer. IKEA sells a lifestyle to its middle-class global consumers through cheap contemporary flat-packed designs. The Swedish based company has 237 stores around the world and it is the world leader in home furnishings (Mintel, 2006). IKEA is responsible for a global strategy that concentrates on cost management, efficiency and quality. However, there is much more to IKEA than just its cheap stylish furniture. As Eberhard-Harribey (2006) states, regardless of its openly aggressive focus on cutting costs, IKEA is a leading company when it comes to Corporate Social Responsibility (CSR) matters (see more on Appendix 1). IKEA has managed to combine a cost focus strategy with CSR issues as opposed to companies such as Starbucks and The Body Shop, which is considered to be high CSR-oriented but that charge a premium-price for its sustainable products. IKEA has respectable policies on child labour and has strong partnerships with UNICEF, and the WWF. Moreover, IKEA has a transnational strategy. The business maximise its global strategy of product standardisation whilst responding to, consumer local needs. Globalisation, factors like economic growth, deregulation, more disposable income and rising housing market have created many opportunities for growth in which IKEA have continuously taken advantage of in many countries. In spite of its global presence, it is worthy to point out two facts. First fact is that Europe accounts for 82% of IKEAs total revenues and North America accounts for 15% (Datamonitor, 2009). Second fact is that in both Europe and North America regions, as a result of the economic downturn the furniture retail industry is under a lot of competition. In order to reduce the political-economical and social-demographical risks inherent with such regions, IKEA needs to concentrate on diversifying its operations into other markets promptly and efficiently. Moreover, by expanding into other markets, IKEA can also take advantages of opportunities that these new markets offer that current markets no longer do. For example, in the past when China opened-up its policy to FDI, it eventually led to the Chinese economic improvement, the rise in the housing market and subsequently the demand for home furnishings in China. These events have unmistakable allowed IKEA to successfully enter this market. The current strategy mode that IKEA undertakes when entering a new market is International Franchising whereby products, limited rights, operating systems and the use of IKEAs brand name are sold to the foreign franchisee for a sum fee and share in the profits. It seems sensible therefore that IKEA continue on expanding into new markets. Nevertheless, before IKEA chooses another market to enter, IKEA needs to follow some steps: (1) Assess potential markets, (20 Evaluate the respective risks and benefits, (3) Choose the most appropriate market that not only match the Furniture Industry but ultimately complement IKEAs vision and Corporate Social Responsibility. In this work IKEAs plan will be to further its global expansion into the South American Market, having Brazil as a target. Brazil is the largest country in South America and according to Datamonitor (2009), it is characterises the most attractive country for the Furnishing Industry. The following analyses have as an aim to critically determine whether or not IKEA can successfully enter the Brazilian Market and how it should best endeavour such move Industry Overview: Global Home Furnishing Retail The home furnishings retail sector includes furniture, floor coverings and household textiles. Furniture sales dominate the global home furnishing retail sector, with 63.9% of the sectors value. IKEA has the largest share in the global home furnishing market. Its share accounts for 2.3% (MarketLine, 2009). Europe accounts for 43.1% of the retail sectors value and the compound annual growth rate of the sector in the period 2004-2008 was 2.6%. Moreover, according to Datamonitor, 2009, sectors value reached a value of $663.4 billion in 2008 and it is forecasted to grow by 24.9% in 2013 (MarketLine, 2009). Moreover, according to Mintel (2008) the UK is IKEAs most successful market. However is being held back by the difficulty of getting new stores, low consumer confidence due to the economic slowdown. The UK housing market has slowed dramatically and with house prices and the number of transactions forecast to fall this year, this must be bad news for furniture retailers. Already in 2008 there have been a number of casualties, including Sleep Depot and New Heights, and most recently Ilva and ScS. At the same time furniture retailers are facing unprecedented levels of competition from outside of the specialist market from the likes of Tesco, Asda, Woolworths, Argos, Homebase, BQ, and even Next and MS. Is it all doom and gloom for the furniture specialist? more  » The UK housing market has slowed dramatically and with house prices and the number of transactions forecast to fall, furniture retailers are facing exceptional amount of competition from outside of the specialist market from the likes of Asda, Argos, not to mention MS and Next. Five Forces Analysis Retailers of furniture, floor coverings and household textiles are the players of the home furnishing retail sector and the main buyers are taken as end-users, and manufacturers of furniture, floor coverings and household textiles as the key suppliers. (Table bellow adapted from Datamonitor, 2009) IKEA Swot Analysis IKEAs Corporate Social Responsibility According to Maon, Swaen and Lindgreen (2007) IKEA receives pressure from various external stakeholders. This pressure mainly exists because IKEAs business is modeled on cost leadership the majority of its raw materials are originated from developing countries. Since the end of the 1980s, IKEAs policies have been under constant scrutiny, particularly from NGOs. For example, IKEA was under the public eye over child labour in Asia, working conditions in Eastern Europe and Asia, and wood from questionable forests in Indonesia and Russia. Some critics argue that IKEAs sustainable practices took too long to be implemented and others question why the company do not place social and environmental labels on its products, even though the products meet criteria for products made of tropical wood materials. However, for IKEA, the brand itself should be a guarantee of environmental consideration and social responsibility Moreover, as a result of such pressures, the company is more actively involved in its CSR than ever. See next for examples of IKEAs current practices: (Source: IKEA Group, Panda.org, UNICEF and SaveTheChildren.com, 2009). Identification of a New Market Whereas the North American furniture and floor coverings market is currently going through difficult times, South American has kept strong growth in value, a trend that according to Marketline, 2009 is meant to carry on rising. As for 2010 IKEA will enter the South American market. The first IKEA store will be allocated in Santo Domingo, Dominican Republic (Reference?). However, as it is shown bellow there are other countries within South America in which IKEA could be successful. Furniture Floor Coverings in South America Industry Profile The South American furniture floor coverings market generated total revenues of $19,801.3 million in 2008, representing a compound annual growth rate (Datamonitor, 2009) of 7.5% for the period 2004-2008. Market Segmentation Living room furniture sales has proved the most lucrative for the South American furniture floor coverings market in 2008, generating total revenues of $7,420.1 million, equivalent to 37.5% of the markets overall value. Brazil (Marketline, 2009) however, Brazil leads the South American furniture and floor coverings market, accounting for 63.3% of the markets value. Factors Influencing the Likelihood of New Entrants and New Entrants in the Furniture Market in South America As shown above, there is a lack of brand strength in the Latin American furnishing market. This is turn shows that somewhat easy for new businesses to enter the market. Examples of such business however, are those well established diversified retailers, such as supermarkets and department stores entering the market. Advantages for retailers occur within the market on a small scale with either one or several outlets, for which fixed costs and entrance barriers are fairly low. However, the impact of the current global economic recession on the retail environment can discourage the entrance of new furniture businesses into the high-street in the medium term. There is however little government regulation which only concentrates on health and safety of the products. Overall, Datamonitor (2009) sees that the threat of new entrants to the furniture market in South America is considered to be strong. It is therefore important that establishes its presence in the region before other multinational companies decide to enter the South American. By being a entering such region, IKEA can be as successful as Telefonica has been since 1990 (Griffin and Pustay, 2009). It can generate more sources of revenue as well as establishing new customer base before competitors. There are a large number of different retailers of different sizes from small independent retailers to large chain-stores operating within the furniture and floor coverings retail market. Many players within the market are diversified retailers, such as department stores, supermarkets and DIY stores, which are not critically reliant upon furniture sales, which in turn ease rivalry. However, there are many small specialist stores, where the sale of furniture and floor coverings products is critical to success. These companies need to compete intensely with the supermarkets, which is becoming increasingly difficult in terms of price without compromising product quality; as the supermarkets can afford to make smaller margins over a wide range of products. The current economic downturn is adversely affecting retail sales, reducing growth potential and increasing exit barriers, which enhances rivalry. Overall, rivalry with respect to the furniture and floor coverings retail market is moderate. (Please refer to Appendix 2 for further analyses). Brazil The Brazilian economy was not affected by the global financial crisis as the countrys economy is tightly regulated with orthodox macroeconomic policies. The countrys growth rate increased in 2008 to reach 5.9%. Moreover, Brazil is the founder member of Mercosul regional integration which for instance, are responsible for 75% of South Americas GDP and it is the worlds fourth-biggest integrated market. The economic reforms, liberalized foreign investment to most sectors have been considered to be responsible for the current economic. The market of furniture in Brazil has three main segments: home (60%), office (25%) and institutional organisations (15%). Analyses show that (reference) this last segment is on the growth and imports should increase. This change in demand for foreign designs can certainly benefit IKEA in Brazil. The market is also restrained by high interest rates (18.3% per year in 2001) which prevent people from demanding bank loans, and thus maintain their purchasing power at lower levels than if they could borrow money easier. It then has a bad impact on house purchasing and in series, lowers the buying of house furnishings too. However, despite its high profile, Brazil still suffers from corruption. According to Transparency Internationals Corruption Perceptions Index for 2008, Brazil is ranked in the 80th place out of 179 countries. Because corruption is perceived to be very strong in Brazil, the majority of businesses are expected to encounter corruption when proposing contracts to governments. Moreover, deforestation caused by multi-nationals is making serious harms to the Brazilian rainforests. As the demand for environmentally friendly companies in Brazil and around the world continues to rise, companies such as IKEA can certainly expect to have its CSR scrutinised before receiving any license for operation. PESTLE Analysis of IKEA in Brazil Brazil has come out to be of the best market to invest (Griffin and Pustay, 2009) the economic reforms implemented after 2003 led to increases in real per capita income, and an improved income distribution. Real per capita income increased 14% from 2004 to 2007 and the inequality in the distribution of income, measured by the Gini coefficient (which ranges from 0, which reflects equality, to 1, which indicates inequality), diminished from 0.6 in 2000 to 0.5 in 2007. Although the political stability in Brazil does not have the same standard of security as other OECDs, the political stability in Brazil is improving steadily. Brazils president is considered to be more sensible than other South American leftist leaders. And Although Lula obviously seeks to protect national companies, He is also aware that many Brazilian businesses are not very efficient. After being re-elected, Lula has welcomed FDI in Brazil with open arms (Reference) Additionally, as the poverty situation in Brazil is still high, the Brazilian government and its population are in turn very active when it comes to social programs. There are major government programs that aim to tackle the problems of income inequality and access to credit. Programmes such as Zero Hunger (Projeto Fome Zero) provides low-income families conditional cash transfer bases reach nearly one quarter of Brazils population (MDS). Such programs can be seen as an opportunity for IKEA. Since IKEA has such renounced CSR programs in place, it can certainly work with partnership with the Brazilian government. Also, as more people are acquiring houses, the demand for furniture will eventually increase. With emerging markets capturing investors attention, many are turning their focus towards South American markets. Strong exports, high commodity prices and increased investments have been contributing factors to growth within many of the Latin American markets (Fleming, 2007). Amongst its neighbours, Brazil is the country that provides its population the highest average purchasing power (IMF, 2006) Thus, Brazil seem a very attractive market for IKEA, especially since the its furniture imports have experienced a growth of 16.27% during the third quarter of 2006. The imports of furniture in Brazil are controlled by the United States with 39% of the share, followed by Germany with 36% and Italy with 10% (ABIMOVEL, 2008). Because Brazils income gap between the rich people and the poor people is very high, The 10% richest people earn 50% of the totally income and the 10% poorest people only get less than 1% (source?) social status are very meaningful, especial for the middle-classes. As IKEA has been very proficient in selling lifestyles to its customers (KeyNote, 2008) the status importance amongst Brazilians could turn out to be advantageous for IKEA. Nevertheless, credit option is extremely limited among most consumers who are expected to pay for their goods in instalments. Very ofte, consumers opt for a certain product not because if its quality, but because of the payment facilities. Consumers can pay for a TV of the equivalent of  £300 in 10 instalments and without any added interest. IKEA should certainly be aware of consumers buying behaviour in order of to have problems with its liquidity ratios. As the telecommunication penetration rate in Brazil remains low, IKEA would not be able to rely in online sales in Brazil in the middle future and its online advertising should be very efficient . Laws requiring pre-sale disclosure by a franchisor are in place in Brazil Brazil shelters dense forests in northern regions including Amazon Basin that can be use for wooden furniture: half of the country is covered by forests. However, over the past couple of years, the government has been very cautious about global warming caused by MNCs deforestation. So IKEA would need to ensure the Brazilian government that its practices are very sustainable to be able to use Brazils endowments. IKEA in Brazil From the analysed above, it can be deducted that there are several attractive aspects for IKEA to invest in the area of furniture industry in the Brazilian market. First of all, the furniture market in Brazil is attractive due to a big value of imported furniture. Additionally, the labour cost is cheaper compared to Europe and America. Mode of Entry All IKEAs stores in foreign countries are managed under international franchising (IKEA, 2009). Franchising is a special form of licensing where the licensor authorises the licensee to utilize its operating systems, logos, brand names and trademarks in return for a loyalty payment (Griffin and Pustay, 2009). The franchisee needs also to supply capital, personnel, personal involvement and local market knowledge (Jeannet Hennessy, 2004, pp.296). As IKEA has so much experience in setting up franchise contracts, it seems sensible to apply the same when coming to Brazil for the following reasons: However, International Franchising has its drawbacks as well: Although the drawbacks of setting up Franchising in Brazil are not too high and IKEA could still be very successful in such a market. Based on the information gathered in this work, a relatively more complex but even more successful mode of entry can be recommended. Due to Brazils endowment factors and government economic stimulus package to attract new investments, IKEA can greater benefit from entering the market through Foreign Direct Investment via than from International Franchising. Moreover, by using FDI as a Strategy, IKEA can acquire national resources and access other South American markets. According to Dunnings Ecletic Theory (Griffin and Pustay, 2009), FDI will occur when three conditions Ownership, Location and Internalisation are satisfied. By matching IKEAs Swot analysis and all the other information gathered in this work, it is possible to observe that IKEA enjoys all three advantages in competing in Brazil against local firms. 1. Ownership: Whereas most of Brazilian furniture retails hold low brand image and average technology systems, IKEA has unique competitive advantages such as strong brand name globally, advanced technology and the benefits of economies of scale in other markets. 2. Location Advantage: IKEA can enjoy lower labour costs, avoid tariff walls on goods exported from Brazil to other South American countries and save money on product transportation instead of importing products from China, Russia and India, the majority of products can be manufactured in Brazil due to its vast resource endowments. 3. Internalisation Advantage: Because of growing concerns related to management of intellectual property rights, deforestation and corruption in Brazil, IKEA will benefit more from controlling its operations in Brazil than from hiring independent local companies to provide such services. FDI via Greenfield Strategy and Strategic Alliance As Brazilian Furniture Retailers are relatively small, the possibility to acquire an existing company with the intention of obtaining control over employees, technology and stores is very low. Therefore, IKEA would have to start its operations from scratch. According to Griffin and Pustay, 2010, when companies buy or build new facilities, hires in managers and employees to launch its brand new operations, they do so through Greenfield Strategy. Given all the facts that influence FDI in Brazil, the Greenfield Strategy can certainly benefit IKEAs entry to the Brazilian Market for the following reasons: IKEA can the location that best meets its needs It can build up-to-date facilities Brazils local and national government gives economic development incentives to attract companies facilities IKEA would not have to adapt its production systems to any Joint-ventures IKEA would not have to deal with problems associates with Property Rights that could arise from potential Franchisees/Licensees/ or Joint Venture partners. However, the Greenfield Strategy also has its disadvantages: The process of building a new site, hiring new staff and negotiating with government is relatively long and expensive In order to promote certain regions development, Brazilian government might require IKEA to build its site in a determined place that is not IKEAs desired location. Grant to use natural resources might be given under very restrict regulations due to global and national demand for sustainable products Furthermore, by using Brazils endowment resources, particularly in the Forestry sector, IKEAs CSR would be put under further scrutiny. However, as IKEA has so many projects that have been benefiting the forestry and the cotton sector (refer to IKEAs CSR) in so many countries IKEA can combine its current CSR practice and form a strategic alliance with the Brazilian government involving the production aspect of the business. According to Griffin and Pustay 2010, a strategic alliance involving public and private partners can benefit a company if negotiation is handled properly and if the government is relatively stable, by easing market entry, reducing risks, enhancing knowledge and expertise and giving competitive advantage. Appendix 1 Detailed Five Forces Analysis for the Global Retail Furniture Market (Adapted from Datamonitor, 2009). Appendix 2 Continuation of Five Forces Analysis on the South American Retail Furniture (Source: Datamonitor, 2009) Appendix 3